The Social Media Marketing Book Review
Social media marketing is big business. All of the social media web sites are awash with companies trying to use them to sell their products and services. In many cases these campaigns are ill-conceived and end up annoying more people and driving them away from the company in question.
It's not that social media marketing is particularly difficult. It's just that it's a new area and it's very easy to get something wrong and to end up doing more harm than good. The users of social media services tend to be a little more clued-up than the general population and they are often suspicious of traditional marketing methods. I'm sure we can all recite horror stories of internet marketing campaigns that have backfired badly.
Dan Zarrella knows what he's talking about though. He knows how to tiptoe around the minefield that is social media marketing without stepping on any of the minds. If all of the people currently trying to use Facebook and Twitter as a marketing tool would stop and spend a couple of hours (yes, it's a very short book) reading Zarrella's book then their campaigns would all be of a higher quality and they'd have a lot more success.
Zarrella covers all the bases in his discussion of social media tools. He goes from blogging and Twitter to video sharing and Second Life. On the way he shares all the nuances that he has picked up whilst working with these various tools. Each chapter discusses a particular area in some depth and the final two chapters step back from the detail to have a look at strategy and measurement.
The precise sites that we'll be using in the future will no doubt change. It's quite likely that won't still be using Twitter in three years time, but Zarrella's advice is likely to still hold true as the underlying principles will still be appropriate.
If you're planning a social media marketing campaign then it'll be well worth your while reading this book.
The Social Media Marketing Book Feature
- ISBN13: 9780596806606
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
The Social Media Marketing Book Overview
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
- Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
- Understand the history and culture of each social media type, including features, functionality, and protocols
- Get clear-cut explanations of the methods you need to trigger viral marketing successes
- Choose the technologies and marketing tactics most relevant to your campaign goals
- Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
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*** Product Information and Prices Stored: May 04, 2010 20:45:18
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