1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers)

1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers) Review

This classic book is a worthy and comprehensive (weighing in at 700+ pages) resource for authors and publishers. Writer John Kremer provides an overview of the fundamentals of marketing, how to plan an effective campaign, working with customers, acquiring distribution, and breaking into new markets, such as retail outlets and libraries. The core section of the book covers:

Promotion - speaking engagements, sales material, connecting with bookstores, and obtaining awards and honors

Publicity - book reviews, news releases, the media, print interviews, talk show appearances, and author tours

Advertising - direct mail, lists, telemarketing, book fairs and festivals, and magazine, radio and television placement

Internet Sales - blogging, podcasting, Amazon, newsletters, and websites

Additional Income Sources - selling subsidiary rights and foreign rights, offering services, syndication, teaching, consulting, and spin-offs

Whether you are a traditionally published or self-published author, Kremer's book offers valuable tips and insights to marketing your book for long-term sales.

1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers) Feature

• ISBN13: 9780912411491
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers) Overview

Today's most complete handbook on book marketing.

1001 Ways to Market Your Books, Sixth Edition (1001 Ways to Market Your Books: For Authors and Publishers) Specifications

John Kremer's home might be nestled in Iowa cornfields, but his advice on book marketing comes straight from publishing's epicenter. 1001 Ways to Market Your Books is a tome of biblical proportion, a 700-page "organized potpourri" of useful ideas, examples, tips, and suggestions. You name it, Kremer covers it: publication scheduling, series and directory writing, attaining bestsellerdom, direct mail, cover design, offbeat advertising, online sales, alternative markets, and much (really!) more. He includes addresses and phone numbers, Web site addresses, and hundreds of marketing stories from authors and publishers. It is these stories that inspire one to think outside the box. One Canadian author changed his last name from Zimmerman to Cimmerman purely for bookstore-placement purposes. And Greg Godek, author of 1001 Ways to Be Romantic, performs a reverse shoplift. He sneaks copies of his books onto stores' shelves, figuring that if a copy sells, the store will order more. --Jane Steinberg

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